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Hi, I’m

Anni Marttinen

Finland’s first ecosocial economist with 10 years of experience in banking and economic policy. I am a Doctoral researcher researching wellbeing and post-growth economy using system dynamics-model, an entrepreneur, a writer (book out in 2024), Founder of Rethinking Econonomics Finland, speaker, lecturer, podcast host, video columnist, consultant, coach, and social media wizard based in Helsinki, Finland.

Who Am I

I am Finland’s first ecosocial economist. I use my voice to teach and popularise economic, social, and ecological policy and megatrends, wellbeing systems, and phenomena to everyone who is interested. I make it fun and easy to understand - be it a training session for your team, a reel on Instagram or TikTok video, or a keynote speech at your event!

I am a requested speaker and consultant for NPO’s and businesses.

I have an immense need to use my skills in making the planet a better, more ecological and more just place for everyone to live on.

Media

Over the years I've written several columns, been a guest on great podcasts and on a national TV - and much more. See more about the kind of media I've produced and attended.

What I do

Social media

  • My reels on Instagram reach 90k engagements

  • I make complex info easy to understand - and entertaining 😉

  • Topics: ecological, social, and economic issues, megatrends, and policy

  • Are you a socially and/or ecologically impactful enterprise/ NGO/tradeunion/ thinkthank? Let’s collab!

Speaking and writing

  • Inspirational and relatable speaker - keynotes, panels, podcasts - you name it!

  • I am eeva.fi first ever videocolumnist. I do both videos and written pieces for your media.

Consulting and coaching

  1. Business consulting

  • Lectures: Developing business and leadership towards wellbeing economy: Want to know where gen z consumer trends are going? Or what is the model for ethical business? Want to increase your team’s knowledge on wellbeing and doughnut economy? I give 30-60 minute lectures on modern sosioecological business models and economic pradigms.

  • Team events and workshops: I organise workshops for teams, classes and networks on economic paradigms, sustainable economics and self-confidence

    2. Coaching

  • Cotton Candy Economics courses

  • WATCH ME- mentorship (email for offer)

Cotton Candy Economics

In cotton candy economy, we bust myths about economics and society told under the pretext of capitalism. Together we unlearn toxic ”truths” and utopianize a better socially and ecologically sustainable system together. It’s about time to put Gaia first. 

Cotton candy economics is for everyone who feels excluded of the economic dialogue. Anyone who thinks economics is not for them, or that economics is too difficult or patriarchal. 

I see that economic schooling is a democratic act - excluding people from economic dialogue is elitist and a power move. It’s about time we make economics inclusive and accesable.   

Come build a softer, more humane, inclusive, planet loving system with me! 

Book out in fall 2024. 

Popular Cotton candy economics-course is not in sale at the moment.

Follow me on social media

Get in Touch